Dinowax products are formulated for professional detailers. We make serious products for people who rely one their performance to make a living. We've sold our products direct for the last 10 years to hundreds of detailers in the most competitive detailing market in the US... Orange County, CA. We now offer you these same "tools" which will allow you to clean a car faster and more efficiently. To our guys, a faster, more efficient process puts more money in their pocket. Trusted to work on the most expensive cars in the world... these guys have to be their best, so they use the best. Over the years we have consistenly modified, perfected and improved the performance of our products based on input from the toughest clientele anywhere. Now these same products are offered online direct to you in their pure undiluted professional strength. Sorry, we don't sell gimmicks or foam hballs for you electric screw driver or have famous car designer spikesman. However, if you're in need of consitent, unmatched results from professional products whith 5 to 10 times the concentration found at your neighborhood auto parts store... then you found the right place... the Formulator.